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The Big Nine

How the Tech Titans and Their Thinking Machines Could Warp Humanity

Amy Webb
Amazon, Google, Apple, IBM, Microsoft, Facebook, Baidu, Alibaba and Tencent – these are the “big nine”: the world’s preeminent tech corporations that together are shaping the future of artificial intelligence — and with it, the future of humanity. Webb examines the unique positions occupied by each company, the roles they’ve played in AI’s development, and the societal damage they may be inflicting. She also presents three plausible future scenarios, ranging from optimistic to catastrophic, and offers tangible steps we can take to improve our course.
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